This is the most important thing you’ll read this week. This week i’m looking into something that’s been hot in the media this week. Herbalife, celeb diets and social media influencers advice on nutrition.

Hypertrophy refers to increasing the size of the muscle cross section. Find out how you can have two very different results from the same training foundation.

Coaching is way more than showing up and shouting. Check out what I believe makes a coach great. See does your coach live up to these standards.

Are body types a scientific fact and should your nutrition be based on them? Check out this week’s post to find out.

When you think of sports like Rugby and GAA a strength programme is nearly automatic at this point, but what about golf? Check this out for an introduction to S&C for the golf athlete.